Heading back to the start of the internet with Optiv

Growth & Refresh (2021)

My Role:
Brand Strategist
Content & Copywriter
Creative Director
Graphic Designer

Deliverables:

  • Brand Expression (character, voice & tone, messaging strategy)

  • Visual Expression (vision boards, logo, colors, typography, imagery)

  • Social Media Marketing (social strategy, A/B testing)

  • Graphic Design (print, digital, motion)

  • UX/UI (content development, wireframing, skinning)

Highlights:

  • Strengthened brand credibility with clear, engaging messaging.

  • Improved website experience to increase engagement and conversions.

  • Learned how to translate complex cybersecurity concepts into digestible, audience-friendly content.

Optiv was undergoing a digital transformation and needed a streamlined brand strategy to match its evolving cybersecurity solutions. I developed creative assets and messaging that better aligned with their expertise and credibility in the industry.
My main takeaway was the importance and strength of brand consistency. While a design may seem repetitive, it will clearly say, “I‘m an Optiv design”, and that is what everyone wants!