Hi friends! I’m Rachel!

A strategist and creative director with a passion for learning new things, maximalist marketing, and building brag-worthy brands.

With over 15 years of experience in design, strategy, and marketing, I’ve spent most of my career helping brands that are mid-transition. Whether it's a rebrand, a brand launch, or a growth phase, I love getting my hands dirty—creatively speaking—and bringing a brand’s identity to life.

I’ve helped everyone from startups to established companies build, launch, and grow their brands. I specialize in turning chaos into clarity by aligning strategic goals with creative and out-of-the-box ideas. Along the way, I’ve worked with some incredible brands and teams, making sure the end product isn’t just ‘good enough’—it’s killer.

When I’m not branding, I’m usually with my family. I’m the proud parent of a toddler, which means I’ve become a master of multi-tasking, time management, and convincing a tiny human to brush thier teeth. I’m also an avid reader, mostly fiction—I will talk your ear off about whatever book I’m reading. And I am a lifelong learner (I know everyone says that), I love a new challenge, a new project, or a new angle.